Hi, I'm Giselle Herrera
Email designer in Seattle helping nonprofits turn opens into action
I believe every nonprofit deserves email campaigns that look as professional as their mission is important.
Too many impact organizations struggle with email design—templates that break on mobile, CTAs that get buried, and teams spending hours on tasks that should take minutes. I started this business because I saw how much potential was being lost in those broken emails.
With a background in user experience design and testing, I now focus exclusively on creating conversion-focused email templates and campaigns for mission-driven organizations. I've helped nonprofits increase their email engagement by an average of 38% and drive significant increases in donations and volunteer signups.
When I'm not designing emails, you'll find me hiking, reading, writing, and walking my pups. I live in Seattle and am passionate about human rights, reproductive rights, diversity, justice, and animal rights.
Founder & Lead Email Designer
Giselle brings 15 years of experience designing consumer-facing digital experiences across enterprise platforms, ecommerce, and fintech, now focused exclusively on helping nonprofits amplify their mission through strategic email design. Her approach combines compelling visuals with conversion-focused interaction design, having achieved measurable results, including a 240% CTR increase and 57.6K new subscriber growth in previous campaigns.
Trained in UX, marketing design, and ecommerce, she's built comprehensive design systems in Figma and knows exactly how to move supporters from awareness to action.
Her data-informed design methodology has consistently improved engagement metrics, from 15% increases in open rates to double-digit gains in user engagement. She's channeling that expertise into nonprofit email design because organizations changing the world deserve emails that perform just as well as enterprise campaigns.
“Organizations changing the world deserve emails that perform just as well as enterprise campaigns.”
What Drives My Work
Mission-First Design
Your impact comes first. Every design decision is made with your nonprofit's goals and your supporters' experience in mind.
Transparent & Educational
I believe in empowering your team. You'll understand every design choice and leave with the skills to make the templates your own.
Accessible & Inclusive
All emails are designed to WCAG accessibility standards, ensuring everyone can engage with your message.
Background & Experience
Senior Product Designer with 13 years of experience creating intuitive, user-centered experiences across e-commerce, fintech, SaaS, and global retail systems. Experienced leading projects from early-stage concepts to launch, delivering cross-platform digital solutions grounded in research and data. Skilled at owning execution from high-level strategy to detailed interaction specs, including visual polish and engineering handoff.
Education
Graphic Design BFA, Minor in Advertising from
Savannah College of Art & Design
Human Computer Interaction Certificate
Experience
13 years in design
Specialized training in UX/UI and conversion design
Associations
Member, The Interaction Design Foundation
S&P Global Inventor, S&P Global patented design patterns with the U.S. Patent & Trademark Office
Why Nonprofits?
I didn't start my design career planning to work exclusively with nonprofits. But seeing how much they struggled with their email campaigns despite doing incredible work, something clicked.
I realized there was a huge gap: Nonprofits need sophisticated email design but rarely have the budget for big agencies or the time to DIY it well. I saw how the right email design could mean the difference between hitting a fundraising goal and falling short.
Now, every project I take on reminds me that I'm not just designing emails—I'm helping organizations feed families, protect forests, educate children, and change systems. That's work worth waking up for.
Want to work together? Let's start with a conversation about your email needs.
Why Work With an Enterprise Designer?
Most email designers learned their craft on small projects. I spent 7+ years at Amazon, Charles Schwab, and S&P Global—where a single email reaches tens of thousands of users, every design decision is backed by data, and results are measured in real dollars.
That enterprise rigor now benefits your nonprofit. You get:
Design systems thinking, not one-off templates
Data-informed decisions, not just aesthetic preferences
Accessibility compliance baked in from the start
Scalable templates your team can actually use
User testing to validate designs before launch
Average Client Results:
• 38% average increase in email open rates
• 45% improvement in click-through rates
• $15K+ additional revenue in first quarter
• 5+ hours saved weekly for nonprofit teams
• 100% mobile-responsive designs
Ready to improve your nonprofit email reach?
Let's discuss how strategic email design can help you engage more supporters and raise more funds.
Not sure what your needs are? Start with a free audit. I’ll review your current email designs and discuss improvements at no cost.
Based in Seattle. Working with nonprofits nationwide.
