New Year Sale
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New Year Sale *
Complete Email Template System
Get a professionally designed set of 5-7 mobile-optimized email templates that cover all your communication needs. Your team will be able to create beautiful, on-brand emails in minutes instead of hours.
$2,500
ORIGINALLY
SALE
$800
What you’ll get
Timeline: 4-5 weeks from kickoff to delivery
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Monthly newsletter
Donation appeal (2 versions: standard + urgent)
Event promotion
Thank you email
Welcome series (3 emails)
Impact update
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Your colors, fonts, and visual style
Consistent brand voice throughout
Logo and imagery guidelines
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Optimized for phones (where 60% of emails are opened)
Responsive across all devices
Fast-loading images
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Strategic CTA placement
Clear visual hierarchy
Proven layouts that drive action
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Set up in your email platformIntuitive for your team to customize
Video tutorials + documentation
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1-hour live training session
Recorded tutorials for future reference
30 days of email support
Book an Appointment
Process
I've refined my process to be as smooth and efficient as possible for nonprofit teams. You'll know exactly what to expect at every stage, and I'll handle all the technical details while you focus on your mission.
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Timeline: Week 1
What Happens:
Kickoff Meeting (60-90 minutes)
We'll discuss:
Your nonprofit's mission and programs
Target audience and supporter segmentsTarget audience and supporter segments
Current email performance and challenges
Goals for this project
Brand guidelines and visual preferences
Technical setup (ESP, integrations)
Email Audit
I'll review:
Your last 10-15 email campaigns
Open rates, click rates, and engagement patterns
Mobile display and accessibility issues
CTA effectiveness and placement
Brand consistency
Strategy Document
You'll receive a detailed plan including:
Recommended template structure
Design approach and rationale
Success metrics we'll track
Project timeline and milestones
What I Need From You:
✓ Brand guidelines (or logo + color hex codes)
✓ Access to your ESP
✓ Examples of past emails
✓ 2-3 competitor/inspiration examples
✓ Any copy or content for templates -
Timeline: Weeks 2-4
What Happens:
Week 2: Initial Concepts
I create mood boards and style direction
Design first template (usually newsletter)
Share for your feedback
Week 3: Design Execution
Incorporate your feedback
Design remaining templates
Ensure mobile responsiveness
Optimize for conversion
Week 4: Refinement
Present complete template system
Make requested revisions
Test across devices and email clients
Finalize all designs
Collaboration:
Async feedback via email or Loom videos
Optional mid-project check-in call
Clear revision process (included rounds vary by package)
What I Need From You:
✓ Timely feedback (within 3-5 business days)
✓ Content for template examples
✓ High-quality photos/images (or I can source)
✓ Approval from key stakeholders -
Timeline: Week 5
What Happens:
ESP Setup
Upload all templates to your platform
Configure for easy editing
Set up any automations
Test thoroughly
Team Training (60 minutes)
Live session covering:
How to edit each template
Best practices for customization
Image sizing and optimization
Troubleshooting common issues
When to reach out for help
Documentation Package
You'll receive:
Recorded training video
Step-by-step editing guide
Image sizing cheat sheet
Brand guidelines (if created)
Template maintenance tips
Final Review
Send test emails together
Answer any questions
Ensure your team feels confident
What I Need From You:
✓ Schedule training session
✓ Have team members attend training
✓ Test templates after setup -
Timeline: Week 6 onward
What Happens:
Soft Launch
Send first email using new templates
Monitor performance
Gather team feedback
Make any necessary adjustments
30-Day Support Period You have:
Email support for questions
Minor tweaks and adjustmentsj
Troubleshooting help
Check-in at 2 weeks and 4 weeks
Ongoing Optimization
After 30 days:
Optional monthly retainer for ongoing support
A/B testing services
Template updates as needed
Strategy consultations
✺ Frequently asked questions ✺
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Email Primary communication for updates, sharing drafts, and feedback
Video Calls Kick-off meeting, mid-project check-in (optional), training session
Loom Videos I often record quick videos to present designs or explain concepts
Your Project Portal (if applicable) Centralized place for files, feedback, and timeline tracking
Response Times:
My responses: Within 24 hours on weekdays
Your feedback: Requested within 3-5 business days to keep your project on track
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Educational Approach I don't just hand over templates. I empower your team to use them confidently
Nonprofit Expertise I understand your constraints, compliance needs, and donor psychology
Flexible & Understanding Nonprofit schedules are unpredictable. I build in flexibility for delayed feedback or changing priorities.
Mission-Focused Every design decision is made with your goals and impact in mind, not just aesthetics
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Life happens, especially at nonprofits! We can pause for up to 2 weeks without issue. Longer pauses require rescheduling.
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Absolutely! Additional templates can be added for $300-500 each depending on complexity.
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First draft is always exploratory. Your feedback guides the direction. We iterate until you're thrilled.
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I provide copy structure guidance and placeholder text, but final copy is typically yours or from a copywriter I can recommend.
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I can migrate templates to a new platform for a fee. Amount depends on complexity.
Ready to improve your nonprofit email reach?
Let's discuss how strategic email design can help you engage more supporters and raise more funds.
Not sure what your needs are? Start with a free audit. I’ll review your current email designs and discuss improvements at no cost.
Based in Seattle. Working with nonprofits nationwide.
