Turn your nonprofit emails into a fundraising engine.

Repeatable formulas that let you scale outreach, test what works, and raise more — campaign after campaign

Average Client Results:

⬆︎ 38% average increase in email open rates

⬆︎ 45% improvement in click-through rates

⬆︎ $15K+ additional revenue in first quarter

⬆︎ 5+ hours saved weekly for nonprofit teams

✅ 100% mobile-responsive designs

A grayscale screenshot of a digital marketing analytics dashboard showing metrics like total clicks, impressions, click-through rate, and average position, along with a line graph tracking data over time.
Black and white portrait of Giselle Herrera, the founder of Impact Email Design, a woman with shoulder-length wavy hair, smiling softly, wearing a dark blazer, in an indoor setting with plants and artwork in the background.

I'm Giselle and I built this for nonprofits on purpose.

I spent seven years designing email systems at Amazon, Charles Schwab, and S&P Global, places where a single email reaches millions of people and every pixel is tested. Then I looked at the nonprofit world and saw incredible organizations running campaigns on broken templates, buried CTAs, and emails that fell apart on mobile.

So I left enterprise to fix that. Every organization I work with gets the same methodology Fortune 500 companies pay agencies hundreds of thousands for, without the agency price tag or the account manager who's never read your mission statement.

I use proven, research-backed methods from top companies for your nonprofit:

Results-backed design

Every template is built from the same email formulas used at Amazon and Mattel, adapted for nonprofit fundraising.

Tested, not guessed

I validate every design before launch. No assumptions, no crossed fingers. Just data.

Mobile-first, always

Over half your donors read emails on their phones. We design for that screen first, every time.

Why Nonprofit Email Design Matters

Most nonprofits don’t have an email problem, they have a design problem. More than half your donors read emails on their phones, but most nonprofit templates break on mobile. That’s open rates dropping, donations walking away, and campaigns that don’t perform.

➞ Templates designed mobile-first, so they look great on every screen

➞ Conversion-focused layouts with clear, framed calls to action

➞ Brand-consistent designs that build donor trust over time

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Nonprofit email design services in Seattle and beyond

Nonprofit email design services in Seattle and beyond •

🔜 Ready-made email templates for nonprofits

RESEARCH BACKED — Professional nonprofit email designs, including mobile-responsive newsletter templates, donation appeal designs, event promotion emails, and thank you sequences. Perfect for environmental nonprofits, education organizations, and social justice groups.

Email template designs for nonprofits

Professional nonprofit email template systems including mobile-responsive newsletter templates, donation appeal designs, event promotion emails, and thank you sequences.

Perfect for environmental nonprofits, education organizations, and social justice groups sending 4-8 campaigns monthly.

Single Campaign Email Design

Need one high-performing email? I’ll design a single conversion-focused email for any campaign — fundraising appeal, event invite, or program launch.

Great for orgs testing design before committing to a full package, or teams with occasional, time-sensitive needs.

Additional Services

A/B Testing Design

Email Accessibility Audit

Rush Delivery

Additional Revision Rounds

Strategy Consultation

Monthly email design retainer

Get ongoing email design support with a flexible monthly retainer. Ideal for nonprofits who need consistent design help but don't want to commit to a full-time designer.

Each month, you get a dedicated number of custom email designs based on your package tier.

I become an extension of your team: designing campaigns, newsletters, and special announcements while you focus on content and strategy.

Email Platform Setup & Optimization

Starting fresh with a new email platform or feel like your current setup isn't working? I’ll configure your email service provider, import your templates, and set you up for long-term success.

Great for nonprofits switching email platforms, organizations with messy or outdated setups, teams lacking technical email expertise, or groups wanting to maximize their ESP investment.

Nonprofits I love partnering with

I specialize in working with environmental, education, and social justice organizations with $500K-$5M budgets who want professional email campaigns without agency prices.

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Environmental & Climate

Organizations protecting our planet and fighting climate change


Education & Youth Development

Programs empowering young people and expanding access to education


Social Justice & Equity

Movements creating systemic change and advancing human rights


  • Healthcare

  • Community Development

  • Arts & Culture

  • International Development

Also Supporting

Ready to improve your nonprofit email reach?

Let's discuss how strategic email design can help you engage more supporters and raise more funds.

Not sure what your needs are? Start with a free audit. I’ll review your current email designs and discuss improvements at no cost.

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Based in Seattle. Working with nonprofits nationwide.