Email Design Services for Nonprofits
Professional, conversion-focused email design packages designed for mission-driven organizations
Complete Email Template System
Starting at $2500 $1500
Lock in your New Year discount today
〰️
Lock in your New Year discount today 〰️
Get a professionally designed set of 5-7 mobile-optimized email templates that cover all your communication needs. Your team will be able to create beautiful, on-brand emails in minutes instead of hours.
Perfect For:
Nonprofits sending 4-8 emails per month
Organizations with small communications teams
Groups needing consistent, professional branding
Teams currently spending too much time on email design
What's Included:
5-7 Custom Templates
Monthly newsletter
Donation appeal (2 versions: standard + urgent)
Event promotion
Thank you email
Welcome series (3 emails)
Impact update
Complete Brand Integration
Your colors, fonts, and visual style
Consistent brand voice throughout
Logo and imagery guidelines
Mobile-First Design
Optimized for phones (where 60% of emails are opened)
Responsive across all devices
Fast-loading images
Conversion-Focused Elements
Strategic CTA placement
Clear visual hierarchy
Proven layouts that drive action
Easy-to-Edit Templates
Set up in your email platformIntuitive for your team to customize
Video tutorials + documentation
Training & Support
1-hour live training session
Recorded tutorials for future reference
30 days of email support
Monthly Email Design Retainer
Starting at $800
Get ongoing email design support with a flexible monthly retainer. Perfect for nonprofits who need consistent design help but don't want to commit to a full-time designer.
How It Works:
Each month, you get a dedicated number of custom email designs based on your package tier. I become an extension of your team—designing campaigns, newsletters, and special announcements while you focus on content and strategy.
Billing:
Month-to-month or save 10% with annual commitment
All Retainers Include:
✓ Mobile-responsive designs
✓ Brand-aligned templates
✓ Strategic CTA optimization
✓ Image sourcing and editing
✓ ESP integration support
✓ Monthly performance insights
Three Retainer Tiers
Starter Package
$800/month
Perfect for: Small nonprofits with consistent monthly communications
MOST
POPULAR
Growth Package
$1500/month
Perfect for: Mid-size nonprofits with active campaigns
Scale Package
$2500/month
Perfect for: Small nonprofits with consistent monthly communications
Single Campaign Email Design
Starting at $400
Need just one amazing email? I'll design a conversion-focused email for your specific campaign: a fundraising appeal, event promotion, program launch, or special announcement.
Perfect For:
One-off campaigns with specific goals
Testing email design before committing to larger packages
Organizations with occasional email needs
Time-sensitive campaigns requiring expert design
What's Included:
1 Custom Email Design
Mobile-optimized layout
Strategic CTA placement
Your brand applied throughout
High-quality imagery
2 Revision Rounds
Initial design presentation
Feedback incorporation
Final refinements
ESP Setup
Uploaded to your email platform
Tested across devices
Ready to send
Quick turn-around
First draft in 5 business days
Final delivery in 7-10 business days
Campaign types
Fundraising Appeals
Year-end giving
Emergency appeals
Capital campaigns
Monthly donor asks
Event Promotions
Registration drives
Save-the-dates
Event reminders
Post-event thank yous
Program Launches
New initiative announcements
Program explainers
Enrollment campaigns
Impact Reports
Annual reports
Quarterly updates
Donor impact summaries (includes data visualization)
Email Platform Setup & Optimization
Starting at $1000
Starting fresh with a new email platform or feel like your current setup isn't working? I'll configure your email service provider, import your templates, and set you up for long-term success.
Perfect For:
Nonprofits switching email platforms
Organizations with messy or outdated setups
Teams lacking technical email expertise
Groups wanting to maximize their ESP investment
What's Included:
Platform configuration
Account setup and optimization
Contact list import and segmentation
Form creation and embedding
Automation workflow setup
Template integration
Upload and configure email templates
Test across all major email clients
Train your team on editing
Best pracitices implementation
Deliverability optimization
Compliance setup (GDPR, CAN-SPAM)
Tracking and analytics configuration
Team Training
1-hour live training session
Recorded video tutorials
Written documentation
2 weeks of support
Popular ESPs I Work With:
Mailchimp
Constant Contact
Campaign Monitor
HubSpot (Nonprofit discount)
Beehiiv
Additional services
Explore our range of add-ons and extras, designed to help you move forward with confidence, wherever you're headed next.
-
Create two design variations to test what resonates best with your audience
-
Comprehensive review of your emails against WCAG standards with actionable recommendations
-
Need it faster? Available for all services with 3-5 day turnaround
-
Beyond included revisions for any service
-
Email strategy, segmentation planning, campaign calendar development
Full service overview
Planning & production
I create comprehensive email template systems with 4-8 mobile-optimized templates for all your nonprofit's communication needs—from newsletters and donation appeals to event promotions and thank you messages. Every template is designed to be brand-aligned, conversion-focused, and intuitive for your team to customize without technical expertise.
Mobile-First Design
Email Template Systems
Brand Strategy & Guidelines
Template Architecture
Content Planning & Design
Development & strategy
Through monthly design retainers, I provide ongoing strategic support for nonprofits with active email programs. I become an extension of your communications team—delivering custom email designs with fast turnaround times, monthly strategy calls, and performance insights. Growth Package clients receive 8 custom designs monthly with priority support and 24-hour turnaround.
Monthly Design Retainers
Branding & Messaging
User & A/B Testing Design
Performance Analytics
Conversion Optimization
Comprehensive services
Need one high-impact email campaign? I design standalone campaigns for fundraisers, events, or announcements with 7-10 business day delivery. I also provide comprehensive ESP setup and training services—configuring your email platform, uploading templates, setting up automations, and conducting live training sessions with video tutorials and 30 days of support.
Campaign Design
ESP Platform Setup
Team Training Sessions
Technical Implementation
Launch Support
✺ Frequently asked questions ✺
-
We work with all major ESPs including Mailchimp, ConstantContact, Campaign Monitor, HubSpot, and Beehiiv. If you use something else, just ask—I'm quick to learn new platforms.
-
Full template systems take 4-5 weeks. Single campaigns are delivered in 7-10 business days. Monthly retainers have ongoing timelines based on your package.
-
While I focus on design, I can recommend excellent nonprofit copywriters. I do provide guidance on copy structure and length for optimal conversion.
-
All packages include 30 days of post-launch support for minor tweaks.
Larger changes can be handled through a retainer or additional project.
-
Yes! For projects over $2,000, I offer 50% upfront and 50% on delivery.
Monthly retainers are billed at the beginning of each month.
-
I provide copy structure guidance and placeholder text, but final copy is typically yours or from a copywriter I can recommend.
-
Brand guidelines (or logo/colors if no formal guidelines), access to your email platform, 2-3 examples of past emails, and your goals for the project.
-
While I can't guarantee specific financial outcomes (too many variables!), I can guarantee mobile-optimized, conversion-focused designs based on industry best practices.
My average clients see 38% increases in engagement.
Ready to improve your nonprofit email reach?
Let's discuss how strategic email design can help you engage more supporters and raise more funds.
Not sure what your needs are? Start with a free audit. I’ll review your current email designs and discuss improvements at no cost.
Based in Seattle. Working with nonprofits nationwide.
