Case Study
Smart Panda Labs Email Campaigns
Increase subscribers and engagement for your nonprofit content with this formula from e-commerce clients
The measurable results
Metric
Before
After
Email Open Rates
8%
+15%
New Subscribers
0
57,600
Across campaigns
Note
OPI Nail Lacquer campaign
User Engagement
+6%
+11%
Health & retail campaigns
Proven email growth strategies, tested with health & e-commerce clients.
Notable Clients
MIT: Educational institution email campaigns
Florida Hospital: Healthcare communication design
OPI: Retail email campaign that generated 57.6K new subscribers
How This Applies to Your Nonprofit
Grow your list and send engagement-focused designs
Proven email expertise = Not just UX design—specific email campaign experience with tracked metrics
List growth strategies = The tactics that grew a retail list by 57.6K subscribers apply to growing your donor base
Healthcare experience = If you're a health-focused nonprofit, I understand your compliance and communication needs
Education sector work = MIT experience translates to education nonprofits
Engagement-focused design = Every email designed to drive action, whether that's a click, signup, or donation
Steal the same formula for engagement and list growth methods used by OPI, Florida Hospital and MIT.
The Project
As Senior UX Designer at Smart Panda Labs, I defined customer experiences for responsive web and mobile email campaigns across health and retail sectors. This included branded content for clients like MIT and Florida Hospital.
The Challenge
Diverse client needs across healthcare and retail industries
Need for mobile-responsive designs before mobile-first was standard
Measuring success through engagement metrics, not just aesthetics
Growing subscriber lists while maintaining engagement quality
The Solution
Data-informed design: Used analytics to guide design decisions, not just creative instinct
User-centered content: Partnered with researchers and writers to develop content that resonated
Responsive email design: Early adoption of mobile-first principles
Cross-industry adaptability: Tailored approaches for healthcare compliance vs. retail conversion
Book an Appointment or email me
If you're interested in working with me, complete the form with a few details about your project. I'll review your message and get back to you within 24 hours.
Prefer Email?
Average response time: Within 24 hours on weekdays